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Field data, pilot results, and working notes from building free-roam VR for science centres, museums, and schools. What we measured, what we got wrong, and what it means for your floor space.

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Case Study

Exploring Outer Space: Inside the Free-Roam VR Theatre Pilot at TELUS World of Science

Over eight days in Edmonton, 603 guests walked through Step Into Webb inside a deliberately throttled 244 sq. ft. arena. The pilot returned 73.5% utilisation, a 4.84/5 guest rating, and a Net Promoter Score of 84.3.

TELUS World of Science, Edmonton

August 2, 2026

8 min read

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Case Study

Exploring Outer Space: Inside the Free-Roam VR Theatre Pilot at TELUS World of Science

Over eight days in Edmonton, 603 guests walked through Step Into Webb inside a deliberately throttled 244 sq. ft. arena. The pilot returned 73.5% utilisation, a 4.84/5 guest rating, and a Net Promoter Score of 84.3.

August 2, 2026